The idea

I wanted to give Odd Molly something completely new, which would be relevant for both a younger and and older audience. I quickly knew that I wanted to animate and started planning from there. Searching for a common denominator for both audiences i landed in games. Odd Molly wanted to reach more young people which are usually the audience associated with games, but, actually more women than men play games in the ages 50 and above. What kind of games do they play? Hyper casual, usually on their smartphones.

Taking this into consideration, I created a dialogue game mixed with a dress up game, with both new and retro vibes.

The story

The story takes it start when the main character Molly enters the Odd Molly store, looking for new clothes to better match her personality.

She is shown to the Odd Factory in the backroom, where a conveyor belt runs is waiting in standby. She rides the conveyor belt through different machines which helps her, with base in her Odd, choose the right outfit for her.

The art

I choose to work with a simple, cartoony art style, combining printed western comics and manga and making it my own. I choose to work with flat colors and only a tad of detail in the illustration and colouring, leaving it clean looking and easy to work with.

I choose a colour theme which suited the 80’s arcade vibe with it’s neon lights and overflow of pink and blue.

The sound

I had many thoughts on where the music should land, but in the end, the 80’s synthesizers won and I choose chill wave; the perfect combination of calming gen z you-time and retro cruising vibes.

Planning for the sound effects and voiceovers, I wanted the film to have a really computerized feeling, exhausting early computer games with it’s every fiber. This lead to choosing AI to read the voiceovers.

To get the exact right sound effects I reached out to Joakim Johansson, game & sound designer. From bubbles flowing to retro type, he put together every piece.